Marketing Tactics Questioned Again
The US Senate is questioning a company’s marketing tactics to see if such tactics may have encouraged illegal acts.
“Senate Democrats are pressing e-cigarette manufacturer Juul for information about its advertising practices….””Altria has a long and sordid history of spending billions to entice children to smoke through targeted campaigns that intentionally lied about the science and health effects from cigarettes, the senators wrote.”
The FDA has also been aggressively cracking down on the teen Juuling epidemic and even threatened to “remove vaping products from the market all together.”
So, different product, different marketer, different government body, but potentially same questions as in my post last month. “This case gives marketers food for thought. What is the intended purpose of your product? Does your marketing strategy encourage criminal acts with your product? Does that open the marketer to legal and/or criminal liability? All questions that need answers.”