Still NOT Advertising in Spanish?!
Yes, most Hispanics in the USA speak English. So, why bother advertising in Spanish?
Based on the article Try something new: 3 ways to boost your firm’sgrowth by Hernán Tagliani (link below), here is some really persuasive information to seriously consider that question…
“Hispanics account for the largest multicultural segment in the U.S. (19.6 percent) in 2019. They also contributed more than 68 percent of the U.S. population growth between 2010–2019. By 2024, Hispanics will represent more than 21 percent of the U.S. population and over 49 percent of U.S. millennials will be multicultural. Hispanics currently account for over 24 percent of the U.S. millennials. Also, by 2060, the Census Bureau projects that 30 percent or more of the U.S. population under the age of 35 will be Hispanic.”
“America is evolving and multicultural consumers are becoming the majority of the expected growth in America. Hispanics represent one of the most immediate growth opportunities for your business. And in some cases, they could be your entire growth opportunity.”
Best practice for businesses is to consider advertising in Spanish. Most importantly, regardless of language, advertising must be legally compliant. So, campaigns need to be reviewed by an Advertising, Marketing and Promotions Law attorney in Spanish. Also, because not all Hispanics speak the same Spanish, it is important to have your campaigns reviewed in Spanish to avoid misunderstandings, and not loose your message. I am happy to review your Spanish campaigns for legal compliance in Spanish. Feel free to contact me.
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