Advertising Law Applies to All
Wether you are a for-profit or non-profit entity compliance with Advertising, Marketing and Promotions Law is required.
If an organization facilitates charitable giving, then certain disclosures are required. Disclosures such as fees involved, changes of charities that receive funds, any vetting process of charities to receive funds. Also, disclosures as to what happens to the money raised, but charity either does no longer exist or does not qualify under the vetting process.
Even if the charity raises its own funds through charitable giving, transparency is crucial. Statements made in charitable contributions situations has been recognized to fall under the Lanham Act if the statements made are specifically to influence contributors.
Best business practice is to have all marketing campaign materials reviewed for Advertising Law compliance even if the marketer is a non-profit entity. Any question? Feel free to contact me.
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