Made in the USA

When I shop, I check to see where the product is from.  Of course, I would prefer to buy products made in the USA to support our economy.  Just like any other consumer, you can imagine my disappointment when I purchase items claiming to be “made in the USA” and turn out to be from other countries.

Under federal law, Made in the USA means that “any representation, express or implied, that a product or service, or a specified component thereof, is of U.S.-origin, including, but not limited to, a representation that such product or service is “made,” “manufactured,” “built,” “produced,” or “crafted” in the United States or in America, or any other U.S.- origin claim.”  When consumers complain to the Federal Trade Commission (FTC),  the FTC launches investigations. In a recent case, there was a settlement of $1million between the FTC and he company claiming to sell Made in the USA product, but had made in China labels.

Can your business support Made in the USA claim?  If not, can your business afford the cost to defend and settle expensive claims?

Best business practice is to have all marketing be legally compliant with all applicable laws, Federal and State Advertising Law before launching the campaign publicly.

Friendly reminder: Substantiation + transparency = TRUST!  Having legally compliant marketing campaigns and business builds trust.  Any question? Feel free to contact me.  https://calendly.com/audrey-advertisinglaw/30min

For more information:

https://www.ftc.gov/news-events/press-releases/2020/03/williams-sonoma-inc-settles-ftc-agrees-stop-making-overly-broad