Veggie Burger or Beef Burger UPDATE

In December, I wrote about a lawsuit regarding a veggie burger being cooked on the same grill as the beef burgers.  (Here is the link to my post:  The legal question raised was “[w]hether Defendant engaged in fraudulent, false, deceptive and/or unfair conduct and business practices in advertising and selling its meat-free (burger) that in fact contained meat by-products….” 

UPDATE:  According to the District Judge in the case, a “‘reasonable consumer’ would not have been deceived by … claims, nor were they somehow tricked into paying higher prices ….”  Furthermore, the Judge stated that “‘Plaintiffs argue … advertisement promised more than a non-meat patty,’ he wrote in his decision. ‘This Court cannot agree. …promised a non-meat patty and delivered with the … Burger.’”

What does your advertising campaign promise?

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