Reality Check…

“By 2025, more than 69.5 million Hispanic Americans will live in the United States. In terms of percent of the U.S. population, Hispanics will become 20% of our nation’s population over the next 5 years. The non-Hispanic Black population will be nearly constant as a proportion of the total population, and White non-Hispanic will decline steadily as a proportion of the total U.S. population.” The 2020 Hispanic Market Report by Claritas.

Best business practice is to have all marketing be legally compliant with all applicable laws in the USA by having campaigns reviewed before launching them publicly to minimize legal risk.  Campaigns must be reviewed in the language being launched.