|A big brand store was sued for overcharging and misleading prices on their store’s app.|
The ‘lowest’ prices on the app were inaccurate and changed depending on whether customers opened the app in or outside of their stores (aka geo-fencing).
The final judgment prohibits the brand from any further misleading price advertisements and requires the implementation of “audit and price accuracy protocols for at least a seven-year period”.
Additionally, they were ordered to pay $5 MILLION in civil penalties despite not admitting liability.
Can you pay that price? 🤔
Are you misleading your customers?
Any questions? Contact me so we can make your marketing legally compliant.
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