A big brand store was sued for overcharging and misleading prices on their store’s app.
The ‘lowest’ prices on the app were inaccurate and changed depending on whether customers opened the app in or outside of their stores (aka geo-fencing). 
The final judgment prohibits  the brand from any further misleading price advertisements and requires the implementation of “audit and price accuracy protocols for at least a seven-year period”. 
Additionally,  they were ordered to pay $5 MILLION in civil penalties despite not admitting liability. 
Can you pay that price? 🤔
Are you misleading your customers? 
Any questions? Contact me so we can make your marketing legally compliant.
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