According to a recent Court decision in California, “…the allegations in the complaint failed to sufficiently allege that reasonable consumers read the word “diet” in a … brand name to… Read more What does your product label say? →
According to Google, “Spanish-language commercial search queries grew 55% in 2019….” Here is another great article that shows the importance of advertising in Spanish in the USA. Best business practice… Read more Surge in Spanish Searches →
Here is another article on why marketing to the Hispanic community is so important for growth. Written by @Raquelle Zuzarte, the article starts with the following staggering statistics “[b]ack in… Read more Hispanic Buying Power →
Is licensing personal data the same as selling personal data? What if the data in question is personal data of minors? Can minors consent to such practices? Last week, a… Read more Licensing v. Selling? →
Plaintiff filed lawsuit against on-line marketer for invasion of privacy and violating state’s wiretapping law. The invasion of privacy claim was dismissed “for failure to state claims for which relief… Read more Does on-line tracking equate to wiretapping violations? →
This week another big company is being sued for allegedly using a charity’s protected slogan. Unfortunately, again this big company has launched a major marketing campaign with the slogan. Should… Read more Another Slogan Infringement Lawsuit →
Last week a large company lost a trademark infringement lawsuit for allegedly using a slogan too close to another company’s registered slogan. Unfortunately for this company, the slogan has been… Read more Can your slogan cost you millions? →
What happens when a competitor launches a marketing campaign targeting your business with false and misleading information? This week, a California Court granted an order against the plaintiff’s competitor, who “published… Read more Competitor’s False and Misleading Advertising About YOU! →
