A great article on marketing to Hispanic Women. Spanish marketing campaigns are crucial for market growth in the USA. It’s best to have your Spanish marketing campaigns reviewed in Spanish… Read more Marketing to Hispanic Women →
The numbers listed in the Pew Research Center chart below are important to anyone doing business in the USA. Marketing campaigns in Spanish are important for market growth in the… Read more Marketing Campaigns in Spanish →
Advertising and Marketing Laws apply to all businesses, even the service industries. Recently, an attorney in New York was suspended for various reasons, one being false and misleading advertising. The… Read more Professionals Can Get in Trouble for False and Misleading Advertising too →
Four months ago, I posted about a disturbing trend regarding misleading labeling and advertising of e-liquids that looked similar to “kid-friendly food.” Today the FDA “announced that all 17 manufacturers,… Read more UPDATE: FDA Warning Letters and FTC warnings worked! →
Regardless of where the product is made and in what language the product is marketed in the USA, proper labeling of the product is crucial. #substantiationequalstrust, #transparencyformstrust
US Supreme Court Rules on How Much Deference US Court Should Give to Foreign Law, advertising law lawyer, marketing law attorney
Objective vs. Subjective Marketing Substantiation, Which Is More Reliable?
Puffery? Health related claims must be supported by reliable and scientific evidence