Children’s Advertising

2018 headshot
Audrey Glover-Dichter  Attorney at Law Abogada Licenciada

Children are vulnerable and impressionable.  Marketers whose advertising and marketing campaigns target children must meet additional Advertising, Marketing and Promotions Laws and regulations that protect children.  The regulations for Children’s Advertising include privacy issues for online websites that interact with children.  In particular, such privacy issues arise when information is being collected from a child and how that information is used and/or shared.A

On the federal level, the Federal Trade Commission (FTC) and the Children’s Advertising Review Unit (CARU) subjectively scrutinize children’s advertisement carefully.  Advertising campaign targeting children may  also fall under the federal Children’s Online Privacy Protection Act of 1998 (COPPA).  On a local and regional level, the state Attorney Generals also scrutinize such advertisements.

I work with clients in the following industries:

Food and Beverage, Fashion, Technology/Electronics, Toys, Health (vitamins, supplements, etc.), Cosmetics, Financial, Travel, Communications, E-commerce, and more

As an Advertising and Marketing lawyer, I review advertising and marketing campaigns for the following potential issues under FTC, FDA, CPSC, CAN-SPAM, Textile Act, regional/state regulations as they affect children:

Claim substantiation, comparative performance claims, advertising to children claims, green claim, made in the USA claims, natural claims, issues with pricing, promotions and sweepstakes/contests, social media marketing, transparency/ consumer content, negative-options, branding, labeling, and best practices standards, among others.

At Glover Dichter, PL, I work closely with my clients to review marketing campaigns in English and Spanish directed at children to meet the applicable laws for the intended markets.  Advertising to children is more legally challenging given the higher scrutiny of such ads by regulators.  I guide you through the complexities of Children’s Advertising, Marketing and Promotions Law.  

I can be reached at 954-736-9787 or at audrey@gloverdichter.com.

I look forward to working with you,

Audrey

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