Can your business pay the FTC $1.2 million dollars to settle a false and misleading advertising claim?
In this particular case, the FTC charged the company for “deceptive ‘Made in USA’ claims to its trade customers for use in marketing the strong, fast-acting glues….” The glue was packaged with labels claiming to be made in the USA. The company could not prove that “all or virtually all ingredients or components of the product are made and sourced in the USA.”
Can your business support the claims made in your marketing campaign? Let me know what you think in the comments