Apparently, there seems to be a growing trend across the US where businesses are including “disparaging clauses” in their form contracts. From Massachusetts to Las Vegas, business are including language… Read more Are Disparagement Clauses Legal? →
Marketing Tactics Questioned
From the Advertising, Marketing and Promotions Law perspective, the recent decision by the Connecticut Supreme Court raises interesting legal questions regarding marketing strategy. The Court allowed plaintiffs “to subpoena internal… Read more Does Your Marketing Encourage Criminal Acts? →
As an Advertising, Marketing and Promotions attorney, part of what I look at during my review of marketing campaigns is the documentation to support products’ labels. The point of doing… Read more Guilty Plea – False and Misleading Labeling and Advertising →
Regardless of where the product is made and in what language the product is marketed in the USA, proper labeling of the product is crucial. #substantiationequalstrust, #transparencyformstrust
Puffery? Health related claims must be supported by reliable and scientific evidence
claim substantiation, transparency, Advertising law lawyer, Marketing law atorney, FTC Law, false advertising, promotion law, unfair deceptive marketing, Ley Publicidad Comercializacion promocion
Screen Readers Most of us do not need one. According to the WHO, “[g]lobally the number of people of all ages visually impaired is estimated to be 285 million, of… Read more Screen Readers →
I tend to live on zoom during working hours. As grateful as I am for zoom and all the technology that makes it possible to connect with so many awesome… Read more Zoom →
As a small business owner, I understand how difficult it is to make some budgeting decisions. How much money should I allocate to what? Marketing, legal, tech, etc. are all… Read more Risk Management →
As business owners, we all take risks. I follow my gut feeling, in addition to doing my due diligence. If it doesn’t feel right or it’s just not right for… Read more Risk →
Last week I participated on a three day conference on Marketing Law. This week I participated in a two day multicultural marketing conference. Both conferences were insightful. Lots of learning… Read more Knowledge Overload →
Although the ADA does not have specific language regarding online compliance, the ADA is being applied to websites via lawsuits, and regulations enforcing the spirit of the law. Currently, there… Read more ADA Compliance →
There are so many kinds of disclosures that may be needed to protect your business. For example, did you know that if you use influencers in your marketing campaign, you… Read more Disclosures? →
As a small business owner, I know first hand the commitment it takes to be successful. So, why risky it all?! There are so many ways to legally protect your… Read more Protecting Your Business →
