Speaking, educating and helping Businesses and Agencies Minimize Legal Risk from False and Misleading Advertising Lawsuits and Challenges Educo y ayudo empresas y agencias a minimizar el riesgo legal de demandas o desafíos sobre publicitarios falsos y engañosos
Apparently, there seems to be a growing trend across the US where businesses are including “disparaging clauses” in their form contracts. From Massachusetts to Las Vegas, business are including language… Read more Are Disparagement Clauses Legal? →
Marketing Tactics Questioned
From the Advertising, Marketing and Promotions Law perspective, the recent decision by the Connecticut Supreme Court raises interesting legal questions regarding marketing strategy. The Court allowed plaintiffs “to subpoena internal… Read more Does Your Marketing Encourage Criminal Acts? →
As an Advertising, Marketing and Promotions attorney, part of what I look at during my review of marketing campaigns is the documentation to support products’ labels. The point of doing… Read more Guilty Plea – False and Misleading Labeling and Advertising →
Regardless of where the product is made and in what language the product is marketed in the USA, proper labeling of the product is crucial. #substantiationequalstrust, #transparencyformstrust
Puffery? Health related claims must be supported by reliable and scientific evidence
claim substantiation, transparency, Advertising law lawyer, Marketing law atorney, FTC Law, false advertising, promotion law, unfair deceptive marketing, Ley Publicidad Comercializacion promocion
Here is yet another great reason to advertise in Spanish no matter what product or service you offer. Best business practice is not only to advertise in Spanish, but also… Read more B2C and B2B Advertising in Spanish →
I love to eat sushi and real crabs, but Krab Mix, not so much given what’s in it. Hint, it not real crab meat. A major restaurant chain that offers… Read more Does “Krab Mix” = real crab? →
“Over the last year, Latino-owned businesses reported an average revenue growth of 14 percent, outpacing the growth of the U.S. economy.” “U.S. Latinos now constitute the 8th largest GDP in… Read more B2B in Spanish? →
Not all apps are the same, but the lingering legal question seems to be is using facial recognition apps a violation of privacy? Recently, the NJ Attorney General told “…prosecutors… Read more Do You Trust Facial Recognition Apps? →
Fair question for investors and business owners. Once, I had someone tell me that he was willing to take big risks for his start-up to be successful. Every business venture… Read more How Much Risk Can You Tolerate? →
What does due diligence look like for you? Due diligence is different for different businesses based on the business’ strategy, finances, priorities, etc. Is your marketing campaign part of your… Read more Due Diligence →
Can you take a well known product, and market its intended use well beyond FDA approval? Doing so could lead a Warning Letter from the FDA. In this case, a… Read more Are You Marketing Unapproved New Drugs? →
“The United States has a growing Hispanic population of more than 59 million people. Hispanic people are projected to reach a collective buying power of $1.7 trillion (paywall) by 2020.”… Read more Do you want to grow your business? →