Legal compliance for 2021 Part 2

The first recommendation I made yesterday regarding your marketing for 2021, is to budget for legal compliance review.  Why? 1. By FTC law, all marketing campaigns must be legally compliant before launching the campaign publicly. 2. Advertising, Marketing and Promotions Law applies to all businesses regardless of services or products offered, size of the business, […]

Does CBD actually cure so many different ailments as advertised?

Does CBD actually cure so many different ailments as advertised? Unfortunately, NO. Several companies have falsely advertised that CBD cures or treats the medical illnesses listed below. Some companies have even falsely advertised that CBD prevents or cures COVID-19. The FTC has fined companies making such false claims in their advertising as much as $85,000 […]

CCPA Enforcement

California began enforcing the California Consumer Privacy Act (CCPA) on July 1, 2020.  Regardless of size, product or service offered, location, etc., it is important for all businesses to be legally compliant with CCPA, among other privacy laws. Do you think your business’ website is CCPA compliant? Post your questions in the comments. Best business […]

Not Convinced Yet?

Here is more information on Hispanics in the USA. Do these numbers mean anything to your business?  Let me know in the comments. Best business practice is in order to grow your business, the time has come to advertise in Spanish.  Friendly reminder that all advertising campaigns must be legally compliant regardless of their language, […]