A great article on marketing to Hispanic Women. Spanish marketing campaigns are crucial for market growth in the USA. It’s best to have your Spanish marketing campaigns reviewed in Spanish for compliance. #transparencyformstrust #substantiationequalstrust #advertisingandmarketinglawyer Association of National Advertisers Five things every marketer needs to know about the powerhouse Latina consumer: http://bit.ly/2N4w2MS  

The numbers listed in the Pew Research Center chart below are important to anyone doing business in the USA. Marketing campaigns in Spanish are important for market growth in the USA, and they must meet the same legal requirements (locally, regionally and nationally) as English campaigns. Building trust in Spanish also comes from transparency and […]

Advertising and Marketing Laws apply to all businesses, even the service industries. Recently, an attorney in New York was suspended for various reasons, one being false and misleading advertising. The Court stated “With regard to the charge that the respondent engaged in false advertising, the Statement of Charges alleged that the respondent maintained a website […]