We all love coupons, especially when the coupon states “pay no more than…” a small amount for expensive prescription medicine. It is crucial that terms and limits of such offers be clear and conspicuously displayed on the coupon itself for the consumers to see. In this case, the New York Attorney General’s office found that […]

According to Nielsen’s Descubrimiento Digital report of 2018, “Spanish Language Is Identity Affirming. The use of Spanish language and cultural connections are critical to U.S. Hispanic identity and lifestyle. As the Latinx population has seen a steady increase in young, bilingual, U.S.- born Hispanics (as well as a significant ambicultural* Afro-Latinx population), language remains one […]

It is great when companies bring new technology to the market, but not if the claims in the marketing campaign cannot be substantiated. A sun screen company claimed that its product “SPF 70 provides Broad Spectrum UVA/UVB Plus INFRARED sunscreen protection for your skin from free radical damage caused by long term exposure to IR-A […]