Apparently, there seems to be a growing trend across the US where businesses are including “disparaging clauses” in their form contracts. From Massachusetts to Las Vegas, business are including language stifling honest and negative reviews of such businesses by threatening to sue the customers who may post negative reviews. According to the Federal Trade […]
Marketing Tactics Questioned
From the Advertising, Marketing and Promotions Law perspective, the recent decision by the Connecticut Supreme Court raises interesting legal questions regarding marketing strategy. The Court allowed plaintiffs “to subpoena internal documents on how the gun companies have marketed the AR-15, which has become the weapon of choice for mass shooters. The gun manufacturers have closely […]
As an Advertising, Marketing and Promotions attorney, part of what I look at during my review of marketing campaigns is the documentation to support products’ labels. The point of doing so is to help marketers minimize risk, but most importantly, help marketers build trust and confidence in their brands. Trust is crucial to building brand […]
As a mom of two amazing girls, I absolutely love Nike’s crazy commercial, “So, if they want to call you crazy, fine. Show them what crazy can do.” hashtag#transparencyfromstrust hashtag#substantiationequalstrust hashtag#hispanicadvertisingandmarketingattorney hashtag#advertisingandmarketinglawyer https://adage.com/article/cmo-strategy/nike-s-oscars-spot/316734/
I’m just curious, what would happen if advertising and marketing industry contracts were to contain “inclusion riders”? Comments? hashtag#substantiationequalstrust hashtag#transparencyfromstrust hashtag#advertisingandmarketinglawyerhashtag#hispanicadvertisingandmarketingatorney See the following Law 360 article: Expert Analysis – Opinion Inclusion Rider Work Must Continue In Hollywood And Beyond By Kalpana Kotagal
