Here is another article on why marketing to the Hispanic community is so important for growth. Written by @Raquelle Zuzarte, the article starts with the following staggering statistics “[b]ack in 1968, during the first Hispanic Heritage Week, Hispanics in the U.S. numbered less than 10 million. Today, that number has swelled to 60 million — representing […]
Is licensing personal data the same as selling personal data? What if the data in question is personal data of minors? Can minors consent to such practices? Last week, a class action was filed in Chicago against a major company that collects personal data of minors. According to the complaint, “Defendant …obtained the students’ personal […]
Plaintiff filed lawsuit against on-line marketer for invasion of privacy and violating state’s wiretapping law. The invasion of privacy claim was dismissed “for failure to state claims for which relief can be granted.” As for the count on violating state’s wiretapping law, the Court did not dismiss it. The Court states that it must look […]
This week another big company is being sued for allegedly using a charity’s protected slogan. Unfortunately, again this big company has launched a major marketing campaign with the slogan. Should the Court issue the injunction requested by the charity asking that the company destroy all merchandise with the slogan, the cost would be astronomical. Stay […]
Last week a large company lost a trademark infringement lawsuit for allegedly using a slogan too close to another company’s registered slogan. Unfortunately for this company, the slogan has been used in a major marketing campaign that cost about $16 million. The Court issued a preliminary injunction based on the alleged fact that the marketer […]
What happens when a competitor launches a marketing campaign targeting your business with false and misleading information? This week, a California Court granted an order against the plaintiff’s competitor, who “published a “scientific” study containing false and fabricated data about the (plaintiff’s business) injury rate designed to specifically to harm… (plaintiff’s) business and reputation.” The false statements […]
If you cook a veggie burger on the same grill as a beef burger, is the veggie burger still a veggie burger? A lawsuit recently filed claims that the veggie burger is contaminated by meat by-products by cooking it on the same grill as beef burgers. Although the company claims that there is an alternative […]
Here is yet another great article by Hernán Tagliani discussing the power of the Hispanic community in the USA. According to Hernán’s article, “there are over 64 million Hispanics living in the United States today, they are the largest multicultural segment at 19.5%. Hispanics have been the second fastest growing market since 2000, with 83% […]
In a case decided recently where the agency sued the client for copyright infringement and breach of contract, the agency lost on both counts. WHY? In this case, nobody disputed that the agency had a valid copyright. So, the question regarding copyright infringement turned on whether the client’s commercial was substantially similar to the agency’s […]
Just like English is a living language that changes with generations, so is Spanish. Just like the USA has different dialects in different parts of the country, so do the different Latin communities. Yes, Hispanics speak Spanish, but each Hispanic culture has its own dialect and language nuance. So, when I review a marketing campaign […]
