This week another big company is being sued for allegedly using a charity’s protected slogan. Unfortunately, again this big company has launched a major marketing campaign with the slogan. Should the Court issue the injunction requested by the charity asking that the company destroy all merchandise with the slogan, the cost would be astronomical. Stay tuned since this case was filed this week.
Again, best business practice is to perform IP clearances before launching marketing campaign publicly. Launching a marketing campaign is expensive, but having to stop using it, change it and re-launch could be extremely costly. Any questions? Feel free to contact me.
#substantiationequalstrust. #transparencyformstrust #advertisingandmarketinglawyer #hispanicadvertisingandmarketingattorney #couponlegality #promotiontransparency #promotionalintegrity