Can you trust that facial mask?
Who doesn’t like a good mask? Especially now during different and stressful times, wearing a mask could be relaxing while doing some deep pore cleansing.
I buy masks based on my needs. So like other consumers, I look at the claims made by different masks. Although I am an advertising, marketing and promotions law attorney, as a consumer, I too rely on truthful advertising.
Recently, the National Advertising Division (NAD) reminded a mask company that claims must be supported. Unfortunately, the company made the following claims, without scientific support.
- “Spotless Acne & Psoriasis Sheet”
- “This full-spectrum CBD-infused sheet masks calms signs of inflammation, returning skin to a calmer, clearer state.”
- “This solution works to help heal acne and psoriasis, encouraging signs of skin renewal and cell turnover to lessen the look of redness and scarring.”
- Spotless Blemishes & Oily Skin Soothing CBD Sheet Mask
- “Spotless Blemishes & Oily Skin Soothing CBD Sheet Mask”
- “Helichrysum Essential Oil may work to help heal blemishes, encouraging signs of skin renewal and cell turnover to lessen the look of redness and scarring.”
According to the NAD, “…the advertiser failed to provide a reliable ingredient study….” Given the inability to support the claims made, the NAD recommended the claims be stopped. The company refused to stop making the claims, thus, the NAD referred the case to the FTC for further scrutiny.
For more information: https://bbbprograms.org/media-center/decisions-details/nad-refers-mask-llc-to-ftc-after-company-declines-to-comply-with-recommendations-for-spotless-blemishes-oily-skin-soothing-cbd-sheet-mask