Do you advertise to children? If you advertise to children, what age group is your target audience? Marketers who advertise to children need to comply with special rules that protect children from false and misleading advertising. COPPA recognizes that children need protection because they are impressionable, and lack the maturity, experience, and cognitive ability to not be easily misled by ads.

The Children’s Online Privacy Protection Act (COPPA) requires marketers to comply with rules for advertising to children under 12 years old in any medium. The California Consumer Privacy Protection Act (CCPA) also offers protection to children under 12, but the CCPA, however, has a new category of protection for children between 13 and 16 years old. CCPA final regulations should be promulgated soon giving guidance as to the new protection accorded to 13-16 year old kids, among others. Is your marketing campaign to children compliant with COPPA? Are you ready for CCPA? Feel free to contact me with questions.

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