Do you advertise to children? If you advertise to children, what age group is your target audience? Marketers who advertise to children need to comply with special rules that protect children from false and misleading advertising. COPPA recognizes that children need protection because they are impressionable, and lack the maturity, experience, and cognitive ability to not be easily misled by ads.

The Children’s Online Privacy Protection Act (COPPA) requires marketers to comply with rules for advertising to children under 12 years old in any medium. The California Consumer Privacy Protection Act (CCPA) also offers protection to children under 12, but the CCPA, however, has a new category of protection for children between 13 and 16 years old. CCPA final regulations should be promulgated soon giving guidance as to the new protection accorded to 13-16 year old kids, among others. Is your marketing campaign to children compliant with COPPA? Are you ready for CCPA? Feel free to contact me with questions.

#substantiationequalstrust #transparencyformstrust #adveritisingandmarketinglawyer #hispanicadvertisingandmarketingattorney #promotiontransparency #couponlegality #promotionalintegrity

All materials in this website are Copyright protected 2018 to present by Glover Dichter, PL and/or Audrey Glover-Dichter. No reproduction allowed without prior written authorization. Attorney Advertising.

Disclaimer: The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and experience. This site does not purport to give legal advice nor does use of this venue by any party constitute the formation of an attorney-client relationship. This website contains testimonials from clients, seminar participants, and organizational testimonials. This website also contains successful results on behalf of our clients. All cases are different. Your case may differ from the specific cases we provided successful results on. Each case must be evaluated and handled on its own merit. Past successes do not guarantee future results.