Yesterday, I attended a great networking event, and learned some interesting things from the presenter.  The biggest take away for me was to pick three words that are the core of my business.  So, I picked the following three words:

1.Honesty:  In order to build relationships and trust, there must be honesty

2.Compliance: Legally compliant businesses build trust in their brand

3.Protection: I encourage businesses to do legal due diligence to protect their themselves, their investments and livelihoods.  Money and time spent on legal due diligence upfront and early, could potentially avert expensive litigation, and even potentially keep businesses alive.

What are your three words to describe the core of your business?