Not all apps are the same, but the lingering legal question seems to be is using facial recognition apps a violation of privacy? Recently, the NJ Attorney General told “…prosecutors in the state…to immediately stop using the facial recognition app produced by Clearview AI, a secretive New York-based company that claims on its website to have helped law enforcement ‘catch the most dangerous criminals, solve the toughest cold cases and make communities safer.” The NJ justification for temporarily stop using facial recognition software is “…we need to have a sound understanding of the practices of any company whose technology we use, as well as any privacy issues associated with their technology.'”

Clearview is not the only company offering facial recognition technologies, but the issue seems to be how companies compile their database, where do the companies get their information? If these companies are getting images posted on Facebook, Twitter, etc., WHO gives permission for private photos to be shared as such? Is it explicitly stated in the Terms and Condition for each?

Best business practice is to update your Terms and Conditions statements of websites to include language informing users of third parties activities. Any questions? Feel free to contact me.

# business, #privacy #hispanicadvertisingandmarketingattorney
#substantiationequalstrust #transparencyformstrust

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