Green claim v. puffery
What is puffery?
It is an exaggerated or opinion-based statement.
Puffery is not meant to be a defining factor in a consumer’s purchasing decisions.
What is a Green Claim?
Environmentally friendly claim, such as “reef friendly,” “renewable,” “carbon offset,” etc,
In the “reef friendly” case, the supermarket argued that the”reef friendly” claim was vague and exaggerated, which would qualify it as puffery.
Unfortunately, the Court disagreed and denied the supermarket’s request to dismiss the lawsuit. The Court reasoned that “reef friendly” could be reasonably understood as a claim, and was an important factor in a consumer’s decision to purchase.
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