Here is another article on why marketing to the Hispanic community is so important for growth.  Written by @Raquelle Zuzarte,  the article starts with the following staggering statistics “[b]ack in 1968, during the first Hispanic Heritage Week, Hispanics in the U.S. numbered less than 10 million. Today, that number has swelled to 60 million — representing 18 percent of the total U.S. population — and is expected to reach about 106 million by 2050. Brands can no longer afford to rely on token acknowledgement.”

Best business practice is not only to advertise in Spanish, but also have your Spanish advertising campaigns reviewed for legal compliance in Spanish.  I save the client time and money by doing so.  Any questions?  Feel free to contact me.

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For more information:

https://www.mediavillage.com/article/brands-hit-the-jackpot-on-growth-by-unlocking-the-power-of-the-hispanic-dollar/