The following are important in any marketing campaign:

Transparency:  Be HONEST and open

Substantiation:  Support your claims – have proof to support what your advertising says such surveys, product testing, etc.

Disclosures:  Provide necessary and important information to inform your audience to make an informed decision such as smoking causes cancer

Disclaimers:  Specify limitations such as offer not available in certain states or while supplies last

Besides the points listed above, it is best business practice is to also have marketing campaigns that are legally compliant with both, Advertising and Privacy Laws before launching campaigns publicly.  Being legally compliant with Advertising, Marketing and Promotions Law could minimize legal risks and hefty fines from false and misleading advertising lawsuits or challenges.  Being legally compliant with Privacy Law could minimize lawsuits and costly fines for privacy violations.

Friendly reminder: Substantiation + transparency = TRUST!  Having legally compliant marketing campaigns builds trust.  Any question? Feel free to contact me.  https://calendly.com/audrey-advertisinglaw/30min

#substantiationequalstrust #transparencyformstrust #advertisingandmarketinglawyer #hispanicadvertisingandmarketingattorney

All materials in this website are Copyright protected 2018 to present by Glover Dichter, PL and/or Audrey Glover-Dichter. No reproduction allowed without prior written authorization. NO AI TRAINING: Without in any way limiting the author’s [and publisher’s] exclusive rights under copyright, any use of this publication to “train” generative artificial intelligence (AI) technologies to generate text is expressly prohibited. The author reserves all rights to license uses of this work for generative AI training and development of machine learning language models.

Disclaimer: The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and experience. This site does not purport to give legal advice nor does use of this venue by any party constitute the formation of an attorney-client relationship. This website contains testimonials from clients, seminar participants, and organizational testimonials. This website also contains successful results on behalf of our clients. All cases are different. Your case may differ from the specific cases we provided successful results on. Each case must be evaluated and handled on its own merit. Past successes do not guarantee future results. ATTORNEY ADVERTISING