I enjoyed participating in the Hispanic Leadership Summit this year, because not only did I learn a lot, but the information shared confirmed what I already know. As a US born Hispanic, I can relate to the photo shared below. I actually shop in both, English and Spanish, as both languages are important to me, both are part of who I am. My Latina friends also use both languages daily, including shopping.
Personally, if I find a deal that is the three “Bs”, bueno, bonito, y barato (good, pretty, and inexpensive), in Spanish, then why not try it. Do you shop in another language besides English, why? Let me know in the comments.
Best business practice is in order to grow your business, the time has come to advertise in Spanish. Friendly reminder that all advertising campaigns must be legally compliant regardless of their language, which means your marketing campaigns need to reviewed in Spanish, which I offer.