Enforcement for Advertising, Marketing and Promotions Law is done by the federal agencies, and the States’ Attorney General offices. Washington, D.C. (D.C.) filed a lawsuit against a gun manufacturer for false and misleading advertising among other claims.
AG’s office stated that “ [t]he District’s Consumer Protection Procedures Act (CPPA) prohibits a wide variety of deceptive and unlawful businesses practices that harm consumers. Selling products that violate other laws is considered an unlawful trade practice under the CPPA.”
Best business practice is to have all marketing be legally compliant with all applicable Federal and State Advertising Laws before launching the campaign publicly. Also, it is best business practice for the business to be legally compliant with necessary licenses as well.
Friendly reminder: Substantiation + transparency = TRUST! Having legally compliant marketing campaigns and business builds trust. Any question? Feel free to contact me. https://calendly.com/audrey-advertisinglaw/30min
#substantiationequalstrust #transparencyformstrust #advertisingandmarketinglawyer
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