The obvious reason is to be legally compliant! 

If you need other reasons to have your marketing reviewed for legal compliance here they are: 

1. Attempt to avoid Warning Letters from the FTC and/or other federal agencies. 

2. Attempt to avoid challenges at NAD and other organizations. 

3. Attempt to avoid Letters from State Attorney General offices. 

4. The big one is… attempt to avoid LAWSUITS!!! 

Want to avoid any or all of the above, DM me to get your marketing legally compliant.