As marketers, what marketing campaigns say is important,  but how the claim is made is just as important.  Comparing one’s products to those of a competitors could be fair game as long as the comparison is based on “…reasonable basis for its claims….”  Comparing labels of products to show the difference may also be acceptable. […]

Apparently, there seems to be a growing trend across the US where businesses are including “disparaging clauses” in their form contracts.  From Massachusetts to Las Vegas, business are including language stifling honest and negative reviews of such businesses by threatening to sue the customers who may post negative reviews.   According to the Federal Trade […]