When I meet with new clients to discuss the legal aspects of their marketing campaigns, one of the first questions addressed is advertising in Spanish, as I offer review of such campaigns.  It always surprises me when the client tells me advertising in Spanish is not a consideration.  Why? There are so many different reasons, […]

How do you feel when someone you trust lies to you about something important? Personally, I feel betrayed, maybe even violated depending on what the lie was. One thing is for sure, how do you trust someone who has lied about something important thereafter? Now lets apply this concept to business… TRANSPARENCY is crucial for […]