“Marketing to Hispanics is not as easy as it used to be – generations respond to different tactics. Spanish TV ads won’t reach the entire Latin market. They may get to the older Hispanics who watch mostly television, but if you want to target the younger generations, digital content in English and/or Spanish is the […]

Here is yet another great reason to advertise in Spanish no matter what product or service you offer. Best business practice is not only to advertise in Spanish, but also have your Spanish advertising campaigns reviewed for legal compliance in Spanish. Whether you do B2C or B2B, your marketing campaigns need to be reviewed for […]

I love to eat sushi and real crabs, but Krab Mix, not so much given what’s in it.  Hint, it not real crab meat.  A major restaurant chain that offers a sushi menu was recently sued “False and Misleading Advertisement.” The plaintiff alleged the “restaurant baited consumers into buying products with promises of crab, but […]

“Over the last year, Latino-owned businesses reported an average revenue growth of 14 percent, outpacing the growth of the U.S. economy.” “U.S. Latinos now constitute the 8th largest GDP in the world and Latina and Latino entrepreneurs across America are significant drivers of this uplifting economic result.” Here is another great article on the incredible […]

Not all apps are the same, but the lingering legal question seems to be is using facial recognition apps a violation of privacy? Recently, the NJ Attorney General told “…prosecutors in the state…to immediately stop using the facial recognition app produced by Clearview AI, a secretive New York-based company that claims on its website to […]