“Marketing to Hispanics is not as easy as it used to be – generations respond to different tactics. Spanish TV ads won’t reach the entire Latin market. They may get to the older Hispanics who watch mostly television, but if you want to target the younger generations, digital content in English and/or Spanish is the way to go.”
Best business practice is not only to advertise in Spanish, but also have your Spanish advertising campaigns reviewed for legal compliance in Spanish. Regardless of your product or service, Advertising, Marketing and Promotions Law applies to all. So, your marketing campaigns need to be reviewed for legal compliance regardless of their language. I save the client time and money by doing so in English and Spanish. Any questions? Feel free to contact me.
#substantiationequalstrust #transparencyformstrust #advertisingandmarketinglawyer
#couponlegality #promotiontransparency #promotionalintegrity
Here is a great article on marketing tactics to reach all Hispanic generations.