As a small business owner, I understand how difficult it is to make some budgeting decisions. How much money should I allocate to what? Marketing, legal, tech, etc. are all important to any business. I find that budgeting is really the art of balancing and prioritizing. What’s prioritized in your budget? As important as all […]
As business owners, we all take risks. I follow my gut feeling, in addition to doing my due diligence. If it doesn’t feel right or it’s just not right for me, I don’t take the risk. How much risk can you tolerate to get your chance?
Last week I participated on a three day conference on Marketing Law. This week I participated in a two day multicultural marketing conference. Both conferences were insightful. Lots of learning to better serve my clients. After all I heard this week, I strongly recommend marketing to different cultures in our economy to grow your business. […]
Although the ADA does not have specific language regarding online compliance, the ADA is being applied to websites via lawsuits, and regulations enforcing the spirit of the law. Currently, there is pending legislation in Congress to update the ADA to include specific language for on line presence, electronics, etc. Best business practice is to have […]
There are so many kinds of disclosures that may be needed to protect your business. For example, did you know that if you use influencers in your marketing campaign, you need a disclosure? Did you know you need disclosures required by the FDA if you sell supplements? Did you know that your business’ sweepstakes, contests, […]
