Fair question for investors and business owners. Once, I had someone tell me that he was willing to take big risks for his start-up to be successful. Every business venture has risks, but why take unnecessary risks? If there is a potential IP issue, why not do an IP clearance? If you need a disclaimer, […]
What does due diligence look like for you? Due diligence is different for different businesses based on the business’ strategy, finances, priorities, etc. Is your marketing campaign part of your due diligence? The point of due diligence is to protect our businesses and minimize legal risk. Shouldn’t your marketing campaign be part of your due […]
Can you take a well known product, and market its intended use well beyond FDA approval? Doing so could lead a Warning Letter from the FDA. In this case, a marketer advertised a popular product as having the ability to “Help Eliminate MRSA & VRE . . . 100% MRSA & VRE Reduction[] . . […]
“The United States has a growing Hispanic population of more than 59 million people. Hispanic people are projected to reach a collective buying power of $1.7 trillion (paywall) by 2020.” Here is another great article as to why advertising in Spanish in the USA is important for growth. According to this Forbes article, “Marketing to […]
The Federal Trade Commission (FTC) has made significant changes to security data orders to increase deterrence and improve practices. In particular, the changes cover three areas. Starting in 2019, FTC data security “orders are more specific. They continue to require that the company implement a comprehensive, process-based data security program, and they require the company […]
According to a recent Court decision in California, “…the allegations in the complaint failed to sufficiently allege that reasonable consumers read the word “diet” in a … brand name to promise weight loss, healthy weight management, or other health benefits.” The Court further states that [j]ust because some consumers may unreasonably interpret the term differently […]
According to Google, “Spanish-language commercial search queries grew 55% in 2019….” Here is another great article that shows the importance of advertising in Spanish in the USA. Best business practice is not only to advertise in Spanish, but also have your Spanish advertising campaigns reviewed for legal compliance in Spanish. I save the client time […]
