The results are in! 

Thank you for voting yesterday.  $2.7 trillion represents the Hispanic/Latin spending power in the USA, which is 8th largest GDP in the world.   If you want to grow your business, advertising in Spanish to reach such powerful consumers is crucial, yes, even if they are fluent in English!  So, the answer is…All of the above, […]

Using foreign marketing campaigns in the USA 

Utilización de campañas de marketing extranjeras en EE.UU.  Last week, 47% of you voted that it depends, and you are right.  On what does it depend? Well, a lot, but mostly the following…  1. Is it legally compliant with Advertising, Marketing and Promotions Law in the USA?  2. Is it legally compliant with Intellectual Property […]

Your name is causing confusion! Su nombre es confuso! 

What does that mean? There may be another business using the same name as your business offering the same product/service.  Que significa? Tal vez hay otra empresa con el mismo nombre ofreciendo el mismo producto/servicio.  How to prevent? Como prevenir? DM me to discuss further. envíame un mensaje.  #advertising #advertisingandmarketing #GloverDichterPL #hispanicmarketing #hispanicadvertisinglawattorney #linkedinforcreators  Attorney advertising 

Do you use reviews? 

If you use reviews as part of your marketing, are your reviews legally compliant?  Yes, there are advertising laws applicable to online reviews.  The three most important words to keep in mind when using reviews are:  TRUTH  TRANSPARENCY  DISCLOSURE  Want to have legally compliant reviews, DM me to help you meet applicable laws.  #advertising #advertisingandmarketing #GloverDichterPL #hispanicmarketing #hispanicadvertisinglawattorney #mercadeo  Attorney […]

Why is legal review important? 

The obvious reason is to be legally compliant!  If you need other reasons to have your marketing reviewed for legal compliance here they are:  1. Attempt to avoid Warning Letters from the FTC and/or other federal agencies.  2. Attempt to avoid challenges at NAD and other organizations.  3. Attempt to avoid Letters from State Attorney […]