Marketing to Hispanic Women

A great article on marketing to Hispanic Women. Spanish marketing campaigns are crucial for market growth in the USA. It’s best to have your Spanish marketing campaigns reviewed in Spanish for compliance. #transparencyformstrust #substantiationequalstrust #advertisingandmarketinglawyer Association of National Advertisers Five things every marketer needs to know about the powerhouse Latina consumer: http://bit.ly/2N4w2MS  

Marketing Campaigns in Spanish

The numbers listed in the Pew Research Center chart below are important to anyone doing business in the USA. Marketing campaigns in Spanish are important for market growth in the USA, and they must meet the same legal requirements (locally, regionally and nationally) as English campaigns. Building trust in Spanish also comes from transparency and […]

Professionals Can Get in Trouble for False and Misleading Advertising too

Advertising and Marketing Laws apply to all businesses, even the service industries. Recently, an attorney in New York was suspended for various reasons, one being false and misleading advertising. The Court stated “With regard to the charge that the respondent engaged in false advertising, the Statement of Charges alleged that the respondent maintained a website […]

UPDATE: FDA Warning Letters and FTC warnings worked!

Four months ago, I posted about a disturbing trend regarding misleading labeling and advertising of e-liquids that looked similar to “kid-friendly food.” Today the FDA “announced that all 17 manufacturers, distributors and retailers that were warned by the agency in May, have stopped selling the nicotine-containing e-liquids used in e-cigarettes with labeling or advertising resembling […]

The FDA is watching too!

Regardless of where the product is made and in what language the product is marketed in the USA, proper labeling of the product is crucial. #substantiationequalstrust, #transparencyformstrust