According to Nielsen’s Descubrimiento Digital report of 2018, “Spanish Language Is Identity Affirming. The use of Spanish language and cultural connections are critical to U.S. Hispanic identity and lifestyle. As the Latinx population has seen a steady increase in young, bilingual, U.S.- born Hispanics (as well as a significant ambicultural* Afro-Latinx population), language remains one […]
It is great when companies bring new technology to the market, but not if the claims in the marketing campaign cannot be substantiated. A sun screen company claimed that its product “SPF 70 provides Broad Spectrum UVA/UVB Plus INFRARED sunscreen protection for your skin from free radical damage caused by long term exposure to IR-A […]
A great article on marketing to Hispanic Women. Spanish marketing campaigns are crucial for market growth in the USA. It’s best to have your Spanish marketing campaigns reviewed in Spanish for compliance. #transparencyformstrust #substantiationequalstrust #advertisingandmarketinglawyer Association of National Advertisers Five things every marketer needs to know about the powerhouse Latina consumer: http://bit.ly/2N4w2MS
The numbers listed in the Pew Research Center chart below are important to anyone doing business in the USA. Marketing campaigns in Spanish are important for market growth in the USA, and they must meet the same legal requirements (locally, regionally and nationally) as English campaigns. Building trust in Spanish also comes from transparency and […]
Advertising and Marketing Laws apply to all businesses, even the service industries. Recently, an attorney in New York was suspended for various reasons, one being false and misleading advertising. The Court stated “With regard to the charge that the respondent engaged in false advertising, the Statement of Charges alleged that the respondent maintained a website […]
Four months ago, I posted about a disturbing trend regarding misleading labeling and advertising of e-liquids that looked similar to “kid-friendly food.” Today the FDA “announced that all 17 manufacturers, distributors and retailers that were warned by the agency in May, have stopped selling the nicotine-containing e-liquids used in e-cigarettes with labeling or advertising resembling […]
Regardless of where the product is made and in what language the product is marketed in the USA, proper labeling of the product is crucial. #substantiationequalstrust, #transparencyformstrust
US Supreme Court Rules on How Much Deference US Court Should Give to Foreign Law, advertising law lawyer, marketing law attorney
Objective vs. Subjective Marketing Substantiation, Which Is More Reliable?
Puffery? Health related claims must be supported by reliable and scientific evidence
