As of July 1, 2020, the State of California has began enforcement of the California Consumer Privacy Act (CCPA). Interestingly, one aspect of enforcement seems to be based on consumer complaints, even complaints found on social media. Consumer complaints online are generally bad for business and online ratings, but now it could potentially also lead to letters from the California Attorney General for CCPA violations.
CCPA has four basic requirements:
1.Right to know
2.Right to delete
3.Right to opt-out
4.Right to non-discrimination
Do you think your online presence is CCPA compliant? Any questions?
Best business practice is to have all marketing be legally compliant with all applicable laws, Federal and State Advertising Law, Privacy Law and Intellectual Property Law, before launching the campaign publicly.
Friendly reminder: Substantiation + transparency = TRUST! Having legally compliant marketing campaigns and business builds trust. Any question? Feel free to contact me. https://calendly.com/audrey-advertisinglaw/30min