In December, I wrote about a lawsuit regarding a veggie burger being cooked on the same grill as the beef burgers. (Here is the link to my post: https://advertisinglaw.legal/2019/12/05/veggie-burger-or-beef-burger/). The legal question raised was “[w]hether Defendant engaged in fraudulent, false, deceptive and/or unfair conduct and business practices in advertising and selling its meat-free (burger) that in fact contained meat by-products….”
UPDATE: According to the District Judge in the case, a “‘reasonable consumer’ would not have been deceived by … claims, nor were they somehow tricked into paying higher prices ….” Furthermore, the Judge stated that “‘Plaintiffs argue … advertisement promised more than a non-meat patty,’ he wrote in his decision. ‘This Court cannot agree. …promised a non-meat patty and delivered with the … Burger.’”
What does your advertising campaign promise?
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