The Federal Trade Commission and the Florida Attorney General obtained a court order against a telemarketer, who “blasted consumers with telemarketing cold calls promising to permanently and substantially reduce their credit card interest rates. …defendants allegedly promised to save them thousands of dollars in credit card interest and enable them to pay off their credit card debt three to five times faster. The defendants charged upfront fees of as much as $3,995 for their bogus services, the agencies allege.”

Do you answer the phone if you don’t recognize the number?

Best business practice is to be legally compliant with all applicable laws, Federal and State regardless who you are.

Friendly reminder: Substantiation + transparency = TRUST!  Having legally compliant marketing campaigns and business builds trust.  Any question? Feel free to contact me.

#substantiationequalstrust #transparencyformstrust #advertisingandmarketinglawyer

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