Does your cookie banner acquire the proper consent?

Different laws require different consent on websites.  GDPR Cookies must:

1. Be transparent

2. Be easy to understand

3. Provide purpose and duration of cookie use

4. Be clear about third parties which whom data is shared

5. Provide a privacy policy link

6 Acquiring proper consent

Consent must be given freely, and affirmatively given.  Under GDPR, no website can assume consent from simply scrolling through the site.

Besides the points listed above, it is best business practice is to also have marketing campaigns that are legally compliant with both, Advertising and Privacy Laws before launching campaigns publicly.  Being legally compliant with Advertising, Marketing and Promotions Law could minimize legal risks and hefty fines from false and misleading advertising lawsuits or challenges.  Being legally compliant with Privacy Law could minimize lawsuits and costly fines for privacy violations.

Friendly reminder: Substantiation + transparency = TRUST!  Having legally compliant marketing campaigns builds trust.  Any question? Feel free to contact me.  https://calendly.com/audrey-advertisinglaw/30min

#substantiationequalstrust #transparencyformstrust #advertisingandmarketinglawyer

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