Lack of due diligence leads to higher legal risk. As an entrepreneur, you know that starting a business comes with risk. As a venture capital investor, you know investments come with risk. BUT, why increase legal risk by failing to do the proper legal due diligence?
Advertising, Marketing and Promotions Law applies to all businesses regardless of size, and product or service being advertised. Advertising is a must to grow any business, and per the law, all marketing campaigns must be legally compliant before launching it publicly. Launching marketing campaigns without reviewing them for legal compliance leads to potentially loosing investments made. Failing to do due diligence with Advertising law, increases risk of false, misleading, fraudulent advertising lawsuits. Even defending challenges outside of court are expensive, but not nearly as expensive as lawsuits can be.
Can your business or investment afford the risk?
Best business and investment practice is being legally compliant with Advertising, Marketing and Promotions Law before launching publicly to minimize legal risks and hefty fines from false and misleading advertising lawsuits or challenges. Being legally compliant with Privacy Law could also minimize lawsuits and costly fines for privacy violations.
Friendly reminder: Substantiation + transparency = TRUST! Having legally compliant marketing campaigns builds trust. Any question? Feel free to contact me. https://calendly.com/audrey-advertisinglaw/30min
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