Day 2 of sharing ideas of things to do during COVID-19 downtime.  My next suggestion is the following:

Perfect timing to review existing marketing campaigns for legal compliance in case they need to be updated due to changes in the law.

Law is a living thing that changes.  This is a good time to review marketing campaigns that are already in the public domain to see if they need updating to be legally compliant with Advertising Law.  It it the marketer’s responsibility to maintain legally compliant advertising campaigns once launched publicly.  By maintaining legally complaint campaigns, marketers minimize legal risk of being challenged or sued for false, misleading, deceitful advertising.

Best business practice is to have your all marketing campaign materials reviewed for Advertising Law compliance after launching publicly. Marketers need to make changes as the law changes to maintain legally compliant campaigns. Friendly reminder: Substantiation + transparency = TRUST! Marketing builds TRUST! question? Feel free to contact me.

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