We all love music. We recognize the artist who signs our favorite songs. We love to sign along knowing the lyrics and melody by heart. But, do you know who wrote the song?
Not all artists who are known for performing their songs, are actually the songwriters. So, if you want to use a song as part of your marketing campaign, it may be difficult to get permission without knowing who wrote the song and owns the copyright to it. Using the song without permission could potentially land you a lawsuit for copyright infringement.
Best business practice is to have your marketing law attorney do the necessary clearances for your marketing campaign in order to avoid intellectual property infringement.