Can your business afford such financial penalties for false and misleading advertising? The FTC recently fined a business for “falsely” labeling its product with “Made in the USA” labels and making false statements such as “Proudly Designed and Built in the USA” What did the FTC use in its case? Accordingly, the complaint stated… “Photographs […]
Did you know that just about all federal agencies have rules on advertising? In a recent case, the Department of Transportation (DOT) entered into a $300,000 settlement with a travel agency doing business online. The travel agency advertised false airfares, used bait and switch tactics to sell higher priced airfares, didn’t honor the cancellation policies. […]
As an Ad Law attorney, I remind everyone that all your marketing assets must be legally compliant before using them publicly per the FTC. I always start my legal reviews under the Federal Trade Commission (FTC) laws and regulations. BUT, is that enough? What do you think? Let me know in the comments. DM me […]
The law changes often and websites must keep up with legal changes. Websites must be legally compliant with Advertising, Marketing and Promotions Law, Intellectual Property Law, Privacy Law, and ADA legal online compliance at all times. When was the last time you had your website reviewed for legal compliance? If it has been three months […]
