Websites have become a much needed part of any business’ marketing campaign, especially after COVID. Websites, for some businesses, are the main source of advertising. So, it is crucial to update your websites to be legally compliant. Why? 1. Websites have no geographical limitations. Hence, if you have a website, you are advertising nationally and […]
The second recommendation I made regarding your marketing for 2021, is to budge for advertising in Spanish. Why? 1. If you have not done so, it is time to try it! Don’t be afraid to try something new, it may work wonders. 2. As I posted about two weeks ago, the Latin GDP in the […]
The first recommendation I made yesterday regarding your marketing for 2021, is to budget for legal compliance review. Why? 1. By FTC law, all marketing campaigns must be legally compliant before launching the campaign publicly. 2. Advertising, Marketing and Promotions Law applies to all businesses regardless of services or products offered, size of the business, […]
Like many of you, I have a list of things to accomplish by the end of this week, the end of 2020, in order to welcome 2021 focused and organized with goals in place. Of course, having a marketing budget is absolutely crucial. Here are my recommendations for your marketing plan to consider to minimizing […]
“If anyone tells you that you don’t need to have a lawyer look at an agreement or contract, please get a lawyer, if that is the only thing you take away from this video,” Hayley Paig https://www.buzzfeednews.com/article/stephaniemcneal/hayley-paige-jlm-lawsuit?utm_source=dynamic&utm_campaign=bfsharefacebook&ref=mobile_share&fbclid=IwAR3GQ06PuyauwpZxRQh_CDJ2eYxil2iPkN5jcMe_a5DVruy4FltjbZi5YWI
Does CBD actually cure so many different ailments as advertised? Unfortunately, NO. Several companies have falsely advertised that CBD cures or treats the medical illnesses listed below. Some companies have even falsely advertised that CBD prevents or cures COVID-19. The FTC has fined companies making such false claims in their advertising as much as $85,000 […]
California began enforcing the California Consumer Privacy Act (CCPA) on July 1, 2020. Regardless of size, product or service offered, location, etc., it is important for all businesses to be legally compliant with CCPA, among other privacy laws. Do you think your business’ website is CCPA compliant? Post your questions in the comments. Best business […]
Here is more information on Hispanics in the USA. Do these numbers mean anything to your business? Let me know in the comments. Best business practice is in order to grow your business, the time has come to advertise in Spanish. Friendly reminder that all advertising campaigns must be legally compliant regardless of their language, […]
I enjoyed participating in the Hispanic Leadership Summit this year, because not only did I learn a lot, but the information shared confirmed what I already know. As a US born Hispanic, I can relate to the photo shared below. I actually shop in both, English and Spanish, as both languages are important to me, […]
I recently participated in the Hispanic Leadership Summit, during which I learned a lot. Did you know that the “total economic contribution of Latinos in the United States, the Latino GDP, was $2.6 trillion in 2018…” according to the 2020 LDC U.S. Latino GDP Report. Interestingly, the same report states that if “it were an […]
