A big brand store was sued for overcharging and misleading prices on their storeā€™s app.
The ā€˜lowestā€™ prices on the app were inaccurate and changed depending on whether customers opened the app in or outside of their stores (aka geo-fencing).Ā 
The final judgment prohibitsĀ  the brand from any further misleading price advertisements and requires the implementation of ā€œaudit and price accuracy protocols for at least a seven-year periodā€.Ā 
Additionally,Ā  they were ordered to pay $5 MILLION in civil penalties despite not admitting liability.Ā 
Can you pay that price? šŸ¤”
Are you misleading your customers?Ā 
Any questions? Contact me so we can make your marketing legally compliant.
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