A big brand store was sued for overcharging and misleading prices on their storeâs app. The âlowestâ prices on the app were inaccurate and changed depending on whether customers opened the app in or outside of their stores (aka geo-fencing). The final judgment prohibits the brand from any further misleading price advertisements and requires the implementation of âaudit and price accuracy protocols for at least a seven-year periodâ. Additionally, they were ordered to pay $5 MILLION in civil penalties despite not admitting liability. Can you pay that price? đ€ Are you misleading your customers? Any questions? Contact me so we can make your marketing legally compliant. #advertisingandmarketing #digitalmarketing #entrepreneurship #GloverDichterPL #hispanicmarketing #branding #theconnective #LBT #evyrgreen Attorney advertising |