Once upon a time, bargain shopping was fun for my daughters and me. We would look at the price tag and usually, we could figure out if it was a bargain. Now, because of COVID, we do most of our shopping on line. Personally, sometimes, I wonder if the prices on some items are really […]
“By 2025, more than 69.5 million Hispanic Americans will live in the United States. In terms of percent of the U.S. population, Hispanics will become 20% of our nation’s population over the next 5 years. The non-Hispanic Black population will be nearly constant as a proportion of the total population, and White non-Hispanic will decline […]
Do you have a website? If your business has a website, did you know that your business is advertising nationally and internationally? So what? Did you know that means federal advertising law, privacy law, and intellectual property law all apply to your business? Regardless what your business is, regardless of how big or small your […]
We all share, repost, retweet photos on social media personal accounts. Can your business share, repost, retweet photos found on social media? Does it make a difference if a brand shares, reposts, retweets a photo on social media? Is it fair use for brands to use a photographer’s photo this way? In this case, a […]
Have you ever seen “vote the as.….s out” on shorts’ label? Would you buy the shorts with a political statement, even if nobody else can see it when you wear the shorts? How does this company get away with such advertising? The beauty of such statement is that it is wide open to interpretation. The […]
Have you ever ordered something on line and it took much much longer to arrive than the original date given. Worse is when your order never arrives! I’ve been there, and who has time to call to track where the order is? Why not just come are the seller said? Apparently, I’m not the only […]
Just like the USA, UK, and Australia speak English, we all speak very different English. The same is for Spanish. Just because Hispanics speak Spanish, we don’t all speak the same Spanish. When reviewing a marketing campaign in Spanish, my first question is “who” is your target audience to take into account the language nuances. […]
Someone recently asked me if I actually read the Terms of Use on websites or apps. Considering that I’m an attorney and practice privacy law, not only do I read them, I actually draft them. It’s how I help clients be legally compliant online. But this question got me thinking, how do people know what […]
Yesterday, I attended a great networking event, and learned some interesting things from the presenter. The biggest take away for me was to pick three words that are the core of my business. So, I picked the following three words: 1.Honesty: In order to build relationships and trust, there must be honesty 2.Compliance: Legally compliant […]
Having school online raises lots of privacy law questions under the Children’s Online Privacy Protection Act (COPPA) for children under 13 years of age. As a parent and an attorney, I like to keep an eye on what is being collected online and by whom, even if my kids are old enough to have this […]
