Is a company liable for its “up to” claim? Well, the federal court says that a reasonable customer would recognize that the use of “up to” should not be taken as a guarantee. The court used the ‘ceiling’ test as a way to explain that the claim of making up to 210 cups was simply […]
Legal issues with using photos Using photos for marketing, especially online, can be tricky! Here are some tips… DON’T download from internet as you could be infringing owner’s copyright. Lots of litigation in this field. READ the platforms Terms and Conditions regarding using photos and/or licensing. Every platform has rules on how to use photos and […]
How to Protect Your Business from Your WEBSITE© By E. Audrey Glover-Dichter As professionals, we have strict rules regarding advertising. For attorneys, such rules depend on the state(s) in which you are licensed. The bottom line, all states require specific language to be used on marketing assets, particularly on websites. Just because you may be […]
Have you ever seen “vote the as.….s out” on shorts’ label? Would you buy the shorts with a political statement, even if nobody else can see it when you wear the shorts? How does this company get away with such advertising? The beauty of such statement is that it is wide open to interpretation. The […]
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